There is a significant growth in demand for diamond jewelry in Czech Republic. The economy has boosted consumer confidence and marketing strategies have positioned diamonds as an affordable luxury item. One can purchase diamond jewelry starting at $836. The lower end of customers are people from the age of 25 who buy diamond rings for their first engagement and the top ones are customers who seek original jewels.
“The number of orders for exclusive diamond jewelry is growing mainly due to the strong crown, so Czech clients are starting to invest money in luxurious jewelry and watches,” said Michaela Jetmarová, marketing director of jewelry distributor Dušák.
The Plzen-based Diamonds International Corporation, a member of the Antwerp Diamond Stock Exchange, reported a 600 percent increase in turnover since 2007 in its sales of investment diamonds as well as its production of diamond jewelry.
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Tags: Diamond Jewelry
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